To gift or not to gift? That, is the question. Of course, we sit firmly in the ‘gift it up!’ camp. Here’s why you should too.
It goes without saying, clients and employees love being shown just how much they are appreciated. A small gift goes a long way to strengthen relationships with top notch clients and to retain key employees.
If you’re running a business and you’re not sure what impact gifting has on your relationships, read on.
“Always treat your employees exactly as you want them to treat your best customers.” – Stephen R. Covey
Employees are the backbone of your business and if you want it to thrive, you need to treat your employees right. A small token of your appreciation may not seem like a big deal to you but for your staff? It’s everything.
Let them know you value their input and genuinely care about them. We’re positive this will reflect in the productivity and demeanor of your staff.
If you are a service based business, you would know that it costs less to retain clients than to acquire new ones. Based on this little fact alone, you make it your business to let your current clients know they matter.
Truth? There are probably loads of businesses out there that can do what you do, for around the same price. Your point of difference (apart from being awesome!) should be your relationship management skills. If you get that right, you’ll create client loyalty and go the distance in your biz.
So we say GIFT, gift away!
There’s an art to gifting for clients and staff. You want to choose something that adds value without crossing the line. For example, a gift that’s too extravagant could easily be seen as a guilt trip for a client to book more work with you. A gift that’s too personal, like perfume, may be seen as a boundary breaker.
Instead, choose something your client (or staff member) will appreciate. Selecting tailored, premium gifts will have the right kind of impact and help you stand out from the crowd.
Unique gifts go a long way to strengthening your brand presence. Branded gifts are even better! If you haven’t heard from a client in a couple of months, why not send them a gift to remind them you exist and that you’re outstanding at what you do?
You can tie it into Christmas or even look into a New Year campaign to get 2019 off to a roaring start.
If you are unsure how to approach gift-giving, fear not, Boxed Temptations specialises in unique and memorable corporate gifts, working from their Toowoomba studio to service clients Australia-wide. We work with your brief and budget to come up with the best solution for your gifting requirements.
Spring has sprung which can only mean one thing: Wedding Season. As the carefully curated invites come in thick and fast, you may find yourself asking what the perfect gift is to celebrate this monumental occasion? Never fear, we’ve made wedding gifting easy here at Boxed Temptations with a fuss free guide to please brides and grooms a plenty.
Let’s face it, we all have that person in our lives who has *absolutely* everything. They’ve got their finger on the pulse and know about the coolest, must have gadgets and products before we even know how to pronounce them. They are all for treating themselves but therein lies the problem. We have nothing left to treat them with.